Chloé
In 1952, Gaby Aghion and her business partner Jacques Lenoir were among the first designers to coin the term prêt-à-porter when they created Chloé, the luxury ready-to-wear label. Aghion named Chloé after a friend she believed embodied the carefree attitude of the modern young woman at the time.
Shunning the formalities of the 1950s and stiffness of haute couture, the duo were pioneers of a style which was more readily accessible to women without compromising on quality. While the first Chloé boutique didn’t open until 1971, during the 1960s the fashion house became widely acknowledged as a popular brand that symbolized youth and femininity.
