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Ariana Grande
Ariana Grande is the latest celebrity making a venture into beauty with the launch of her makeup brand, R.E.M. Beauty. Grande’s R.E.M. Beauty brand has been years in the making. The singer teamed with Forma Brands, the beauty incubator behind other brands like Morphe and Bad Habit, to create the makeup brand. “R.E.M. Beauty inspires you to make every dream a reality, in both beauty and beyond,” reads a press release from the brand. “Blending otherworldly ideas with real-world innovation, we exist to empower you to explore what creativity means to you.”
